SMB Telecommuting: Looking Better from Home

Tech for Telecommuters: Work from Home without Looking Like It

By Steve Adams

The mobile workforce is expected to grow to 1.2 billion people (one-third of the existing global workforce) by 2013, according to IDC Research. For those of us who work from home or know someone who does, it’s easy to see why. Being a remote worker has a lot of benefits - little or no commuting time, the ability to time shift when needed, keeping a job when you have to move away, and more.

Yet with this increase in acceptance comes a corresponding increase in expectations for these workers. Telecommuters are required to display the same level of professionalism as their office-bound colleagues, particularly in their interactions with co-workers, business partners and customers. However, if they are not using effective technology, this can be a seemingly insurmountable task.

Here are some ideas on how you can be sure you’re presenting a top-notch, professional image by replacing inadequate consumer technologies with affordable tools designed specifically for those working in small or home offices.

- Portray a big company image with a virtual phone service that routes calls for you-Whether you’re using a mobile phone, your home phone or a second landline, having calls come directly to your phone makes you appear small and casual. The better choice is a virtual phone service for small business that allows all employees (whether they telecommute or not) to be linked to a single business phone number. This type of service, which you can usually find for around $10 per month, offers a number of corporate phone-like features, such as a virtual receptionist that answers calls with a professional greeting, enhanced voicemail, smart call forwarding that allows you to forward calls to any phone you choose (such as your mobile phone) when you’re away from the office, even the ability to establish regular “office hours” by switching to an after-hours greeting when it’s time to shut down. You’ll give the appearance of working in a downtown high rise rather than remotely.

- Replace the fax machine with an Internet fax service- Faxes are still a fact of life in many industries. But it’s not efficient for telecommuters to have important faxes tied to a single fax machine that’s in an office far away. Sending and receiving faxes today is as simple as using a smartphone application. For roughly $10 per month, an Internet fax service sends and receives faxes online anywhere you have an Internet connection. There’s never a busy signal, no need to buy a fax machine for your home office and instant notifications allow remote workers to know exactly when a fax arrives.

- Be present via video- The phrase “out of sight, out of mind” is one many remote workers know. Sure, you can call in to a meeting, but when a lot is happening, or a whiteboard is being used, it can be tough to keep up. A better way to go is to “call in” via video. With the right video conferencing application, and a coworker willing to point a laptop in the right direction, you can establish more of a presence at the meeting, read facial reactions and body language, and participate more fully in conferences. If you need to share information from your computer, many of these applications can help you do that too. While these applications may not have all the video/audio quality or features of the large corporate systems, they’re available free or for very little cost.

- Move applications and services online- One of the most frustrating parts of being a mobile worker is the need to become an IT expert. Losing time and having technology crash while you try to troubleshoot hardware or software problems doesn’t do much for your image. Today you can solve that by using Web services that are managed by someone else. Your office suite, storage, security, phone system, faxes, accounting software and just about anything else are available these days, either free or for a low monthly subscription. The nice thing about this model is that your entire office can go with you when you’re on the road, eliminating cost and maintenance headaches.

The expectations for the professionalism of mobile workers have been raised. Make sure you’re ready to meet them by using communications tools that provide the level of quality of a large corporation. Without all the downsides of corporate life.

About the Author
Steve Adams is the vice president of marketing for Protus, a provider of communications tools for small-to-medium-businesses and enterprise organizations, including the MyFax (www.myfax.com) internet fax service; my1voice (www.my1voice.com), a virtual phone service; and Campaigner, an e-mail marketing solution. He can be reached at sadams@protus.com.